Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will dear(p) luck charm to the cultural, social, personal and psychological characteristics of American consumers and wherefore increase the clubs treat in the US market? rear Market swelled American women be greating to the high-income earning class Areas for setting Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The party holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness give away, which most of American firms possess Opportunities: Americans be fount to accentuate a return to basic set and a little stressful lifestyle that is in position with Shiseidos well-being entree Consumers are becoming more alert and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japanese consumers The forep art pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the unvarying marketing strategy in Japan The company would just use its 4Ps strategies in Japan to appeal to the American consumers. frankincense the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also accent to distribute it by retailers and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics. Lastly the company would opt to use standardized promotions, then only modify its advertisements for language differences. Alternative II: scram a all new marketing strategy for the American market In this strategy the company will appease produce the same product but will crop some modifications in the brand and packaging of the products. These products will be charged at a lower price, sinc e the consumers are beginning to those produ! cts, which are in line with their value for money principle. These cosmetics would allay be distributed through and through retailers, but the company needs... If you penury to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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